PTT (push-to-talk) is a useful communications tool, which is seeing a lot of success in markets such as the USA. Cellular-based PTT has been in use in the US since 1993 and is one of the most widely-used methods of communicating there today. But why has it not come to SA on a grand scale yet?
PTT is basically a walkie-talkie-type method of communication supported on cellular handsets and, using the GSM networks as carriers, allows almost anyone with a cellular handset to “chat” to another cellular handset user at a fraction of the cost of a voice call or text message.
PTT is cheap to run, supported by most cellular handsets in the market today and the answer to a lot of peoples’ communications problems – particularly the cash-strapped prepaid market as it’s meant to be an affordable alternative to the short voice call (under 10 seconds).
But it would seem that the cellular networks, in their usual cartel-like practice, have not seen fit to bring the technology to SA consumers.
The idea of implementing the technology has been bandied around the SA market since 2003 and the prices have come down on corporate offerings, but unless you specifically look for “PTT” on the network operators’ websites, you wouldn’t even know that they offered it.
MTN and Vodacom only offer the service to their business customers at high monthly subscription fees of around R200 upwards – including x amount of “free” pushes. But
there’s so much potential with the technology – and at the end of the day they’re denying SA consumers.
Cellular cartels
You could speculate until you’re blue in the face about how they are not willing to let their voice call and text revenue slide but the fact of the matter is that it’s a reality that we have to live with here in SA – the cellular networks have you by the balls.
Have you tried to buy a network-agnostic cellphone anywhere in SA? It’s very difficult. You can’t just walk into a store (for example Edgars or Stax) and buy a phone that can be used on any network.
In fact, the sales schpiel at Edgars is that if you put your MTN SIM card into one of their Vodacom phones you lose your warranty – and I’m sure it’s the same at a number of other retailers.
If you buy a phone from some other retailers, you’re obliged to purchase and activate a SIM card from one particular network in the store before you can walk away with your network-specific handset – even if you never intend using that cellphone number or SIM card.
It’s true that South Africans are victims of corporate dictators and the plethora of price-fixing scandals and product shortages that we’re experiencing of late go to prove that without a doubt.
Maybe it’s time organisations began to put consumers first instead of trying to protect their greedy empires. Who knows, they may even surprise themselves with happy customers….?




