The standard of customer service in South Africa has dropped significantly in recent years.
We can all speculate as to the reasons why but my opinion is that the levels of service are directly linked to a combination of incompetence, laziness and a total lack of respect for existing customers.
What ever happened to “the customer is king”? And, if the customer IS king, why does nobody listen to them?
Case in point:
My wife traded her Kia Sportage in on a Peugeot 307 last November to help save some money on insurance and the cost of fuel.
(Ed’s note: The identity of the particular dealership and people we dealt with will be hidden, for now…)
Imagine our surprise when we received a speeding fine in the post in January for the same Kia we traded in, over a month before. R500 for doing 132km/h in a 100km/h zone…in COLESBERG!
Turns out that a company bought the vehicle but the change of ownership was not registered properly and the car was still registered in my wife’s name – making her legally liable for any fines incurred.
We approached the particular Peugeot dealership on the 7th of January with a request that the used car manager sort this problem out as a matter of urgency.
After nearly three weeks of being pushed from pillar to post and not so much as even receiving a phone call or e-mail updating us on the situation, we literally had to escalate the issue to the dealership’s top management before anything was done.
At this stage we had two days to get the fine paid; or face being issued with a summons to appear in court and additional fines.
It’s paid, apparently. We have a copy of a deposit slip but I’m not holding my breath until we’ve re-faxed it to the traffic department ourselves..
I have lost count how many times I’ve lost my temper with a number of organisations in the last couple of years because of a lack of respect for proper customer service.
Banks, insurance companies, cellphone companies, auto dealerships, home appliance vendors and the infamous state departments all deserve to be sent straight back to first grade in “customer service school”.
All too often, it’s the irresistible need to sign up new customers or push sales to reach targets that result in customers being left dead and bloodied along the way in their mission to get any form of customer service.
The cellphone service providers are a prime example of where the sheer number of “new” customers is overwhelming these organisations’ ability to deliver acceptable levels of customer service.
You’re just a number to them, nothing else. And even after eight or ten years of loyalty, you’re still just a number to them. You still wait ten to thirty minutes to have your call answered and you experience an increase in the number of dropped calls.
But they’re all meeting customer number targets and earning their millions in bonuses.
I always thought that if you look after your current customers, you’re securing your business’s future and the new customers will come.
Maybe I missed something here
Corporate South Africa puts far too much greed-driven pressure on people to deliver results on unrealistic targets and it is these companies who are guilty of cutting costs in their customer service departments when this is where they really should be spending most of their money.
Cost cutting = incompetent staff = irritated customers. It’s THAT simple.
I just think it’s sad that you continually have to lose your temper and threaten all sorts of legal action and bad media coverage before anything gets done.
There’s nothing I disrespect more than a company that’s all willing to take my money for a product or service and then leave me in the dark when I need support.
South Africans also to blame
I also blame South Africans for being too soft and just accepting mediocre service. We don’t complain enough, which has resulted in us being forced to accept bad service by corporate South Africa.
We are at the mercy of service organisations, but this can quickly be turned around as and when people begin to put their feet down.
In an ideal world maybe. But change has to start somewhere.






As the 

There is a very strong possibilty that the events of this week in South Africa could produce a whole new generation of Afro-pessimists and possibly lead to an increase in the emmigration rate over the next ten years if things don’t get better.
